BBB Business Profile
Electronic advertising boards contain all the product, services and promotion information which need to be broadcasted to public to get more attention. Peter Field’s analysis of the IPA Databank found that advertising campaigns which use newsbrands deliver stronger business effects – defined as sales, market share, price sensitivity, loyalty, customer acquisition and profit – as well as boosting the business effectiveness of other media.
Getting Started: As a marketing assistant, assistant brand manager or advertising account coordinator, you’ll be exposed to various aspects of the profession and introduced to industry-specific tools for researching areas such as pricing strategy and consumer demand.
In keeping with the nature of the industries and roles into which our graduates progress, some assessments will be group based, for example, advertising campaign development, while others will be completed as an individual, such as theoretical essays.
Kaplan and Haenlein created a classification scheme using six different types of social media- collaborative projects (e.g. Wikipedia), blogs and microblogs (e.g. Twitter), content communities (e.g. YouTube), social networking sites (e.g. Facebook), virtual game worlds (e.g. World of Warcraft), and virtual social worlds (e.g. Second Life).
While many customers will certainly have the tenacity to hunt high and low for Plan B, visiting many stores and putting the proverbial screws to employees and pharmacists, there are also terrified 17-year-olds scouring the aisles alone at night, too embarrassed or afraid to speak to anyone.
DIGIMARCON Conferences showcase the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.
A crucial stage in developing the advertising strategy, therefore, is the fourth point made at the outset: how to choose the optimum means, given budgetary constraints, to reach the largest number of target consumers with the appropriately formulated message.